Interviews · Women Founders Society
Amanda Porter
Co-founder, Root and Branch
Her interview
You’re Going to Bring So Much Whimsy
Amanda Porter spent much of her career being the person a company sent in to deliver the layoffs. Then her own role was eliminated. Eighteen months later she runs the firm, and on a Tuesday afternoon she was in a baby pool in the yard with a crossword book.
By Bonnie Le Page · September 29, 2026 · 14 min read
Freedom looks like
“I have options. I can choose my path, my time, my destiny, my focus.”
Freedom for me is self-efficacy. It’s choice.
Amanda Porter · Root and Branch
