Contributors · Women in Sports & PR
Guest contributor
Shauna Griffiths
Women in Sports & PR
Founder, SLG Impact
Shauna sits down with women who lead in sports, communications and PR to hear how they built their careers, what it cost them and how they kept going.
She played basketball at the University of Michigan, spent thirteen years in professional sports, then moved into agency leadership. Today she runs SLG Impact, where she works on growth, experience, partnerships and leadership, including fractional leadership through SLG Impact’s Sidecar Strategy. She hosted her own podcast for six years and brings leaders together in her Leaders Huddles.
Every conversation she leads runs on Bellwether under her name.
What she covers
- Careers in sportsWomen in front offices, on teams and in leagues, and the business that runs behind the game.
- Communications and PRAgency and in-house leaders who shape the story, and what the public never sees about the job.
- Leadership as revenue workWhy leading people well is what makes the work take care of itself.
- Finding your voiceWomen who lost their voice at work, got it back and built something of their own.
Her conversations
Starting soon
Her first conversations start the week of November 16.
They publish here first, then in The Bellwether Brief. Invited to talk with her? Pick a time on her calendar.
Her own interview
I’m Just Making Deposits
Thirteen years in professional sports, then agency life, two layoffs and one health crisis. Now she runs her own firm on a principle she calls being long-term greedy.
By Bonnie Le Page · November 5, 2026
Know someone?
Tell us about a woman in sports or PR whose story should be told.
Send a name and a sentence on why. Shauna reads every one.