Bellwether

For the people building what’s next.

A Bellwether show

Before the Curve

One business problem and the person who already lived it. Every episode is The Business of something, so you know what you will learn before you press play.

Natalie BrownLatest · The Business of Finding the Clients You WantWe Were Obviously Projecting Small EnergyNatalie Brown · myQuarterly

How the show works

Titled by the problem

01

One guest, one hour

A long conversation with someone a few years ahead of you on the same road. No panel, no pitch.

02

The Business of…

Each episode is named for the problem it solves: starting over, saying no, getting laid off, finding clients. Pick the one you are in.

03

In their own words

Every episode runs as a full feature you can read in one sitting. Guests see every word before it runs.

Episodes

Find the one you’re in

Meet every guest →

Coming up

The next episodes

New episodes every Tuesday and Thursday. Each one lands in The Bellwether Brief the Friday it runs.

  1. Thu · Oct 29The Business of Email MarketingMarketing
  2. Thu · Nov 5The Business of Brand and People StrategyLeadership
  3. Tue · Nov 10The Business of PublishingCreative
  4. Thu · Nov 12The Business of CommunicationsMarketing
  5. Tue · Nov 17The Business of DesignCreative

The Bellwether Brief · Fridays

Every episode, the Friday it runs

One email a week with the new episodes, the numbers worth knowing and what is coming next.

Know who should be next?

The best episodes come by introduction.